World Classroom Web Experience

In a nine-month contract as the sole product designer at a Business-to-Schools EdTech startup, I led the end-to-end design of an MVP with nine features for two user groups which focused on English learning and international cultural exchange through voice AI, analytics, and video chat. I collaborated with leadership and engineering to define product strategy, deliver dev-ready designs, and set up a scalable design system with future admin tools in mind.

Team | COO, Product manager, CTO, Three full-stack engineers
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Status | Launched

Impact

Business

Drove 56% revenue growth in the first 3 months.

Commissioned in 30+ schools within 2 years, impacting 140,000+ users.

Student User

Improved sense of purpose in studying English by 93%.

Increased confidence of students in practical use of English by 71%.

Teacher User

Increased confidence of students in practical use of English by 71%.

User Challenges & Opportunities

Students (age: 12 - 18)

Limited speaking practice opportunities due to remote location.
Low Motivation to learn English due to the lack of opportunities.

To help them to practice speaking in English and to interact with students abroad online.

Teachers

Overtime work for a large amount of grading work.
Lack of connections with schools and/or programs abroard.

To help them to evaluate students’ performance by reducing effort and to find schools for cultural exchanges.

Final Design

Speech to Text to input a Hand-written English Script to the System

Analytics of Auto-graded Student's Performance

Video Chat - AI Voice Assistance

Design System

Style guide, component library with design tokens; streamlining the design process and ensuring a visually consistent user interface.

Partial Style Guide - Color

Component Library - Icon

Component Library - Input Field

Reflection

Learning

Design Scoping and Resource Prioritization
Navigating resource allocation was a key challenge as a solo product designer. With limited time, budget, and support, I had to make tough trade-offs; streamlining processes while building a scalable system. Scoping was especially difficult, and some UX areas were constrained due to limited exploration. This experience underscored the need for stronger prioritization frameworks and more intentional early design efforts. Moving forward, I aim to improve scoping to ensure more holistic, user-centered solutions—even under constraints.
Reconciling Inclusive Design Requirements with Brand-First Priorities
A key challenge was aligning inclusive design—required for funding—with leadership’s push for brand consistency. I introduced a design system to streamline visual alignment while advocating for post-launch accessibility testing to address long-term inclusion. This experience strengthened my ability to navigate conflicting priorities and build scalable, inclusive solutions through systems thinking.

Acknowledgement

I’m grateful for the opportunity to contribute to a mission-driven product focused on equitable learning access. Working with a resilient, user-centered team was deeply rewarding, and I look forward to carrying these insights and values into future work.