Paike Onboarding Experience

Paike is a social platform that helps travelers connect with others who share their passions at the destinations they visit. For this project, I led designing cross-platform onboarding experience for Web and mobile; launching an iOS mobile application on the Apple store and an Android mobile application on the Google Play from a Web platform. Through product design and strategy, we have increased mobile app conversion rate and user engagement as well as building up the visual consistency. As a result, we received awards at start-up competitions.
Duration | 1 month (August 2020 - September 2020)

Team | CEO, CTO, Front-End Engineer

Status | Launched in beta (iOS, Android)
Impact
15%
increase in user engagement
2
awads at startup competitions
Context
Paike was initially launched as a web app. To drive business growth, the Paike team needed to redesign the onboarding experience for the mobile app release, aligning it closely with the community-based business model.
Challenge

Due to the app's limited brand recognition, user engagement was low, resulting in fewer content posts from existing users.

Design Process
Define

First User Research

Target Users Profile

  • Age: 10s to 20s (Born from the late 90s to 20s)
  • Location: Lives in Japan, or the US
  • Has hobbies and/or something they're passionate about
  • Interested in connecting with people through the similar or same passion
  • Never created an account on Paike for Web

Research Methods

Remote Moderated Usability Testing

  • Why: To understand user's mental model, to identify user's pain points with current onboarding experience
  • How: zoom
  • N = 5 (Japan for 2, the U.S for 3)

User's Real Voice

Identified Users' Pain Points

Screen Flow

User Interface

User Objectives

Provide an interactive onboarding experience for mobile applications

Reduce cognitive load by providing task-relevant information before and at the each step

Design Iterations

In order to deliver better onboarding experience with more user control, I designed the following improvements.

Improvement

To give users more flexibility and option for exploring features on the mobile apps, I defined new user flow so users can choose if they would like to do a quick-preview of the app before going through the sign-up process.

Interaction Map - Sign Up Experience

User Interface

Online Focus Group with Prototypes

I conducted an online focus group with visual screens for the evaluation of the screen flow and user interface design.

User's Real Voice

Final Iteration - User Flow After Sign Up

With insights from the focus group, I designed to collect users' age as one of the information users must input after the sign-up. Also, I designed an option for users to skip the photo-uploading experience to give users more flexibility on the choice of exploring the app.

Featured Final Design
Reflection & Thank-You Note

Guiding stakeholders understand the value of the product design process was one of the challenges that I faced. Building trusts through close communications and user data help the product glow.
Also, identifying the needs of user research was another challenging part in this project.

I really appreciate my client for being so open to be interested in the value of the process and allocating resources. Excited for the next journey where I'll bring the learning and experience I acquired from this project!

fumi.tsukiyama@gmail.com